I would love to know what causes you to think that?
I’ve been playing games online since the dawn of the internet (yes I am ancient). At first, games were “buy it once” and people were fine with it. Then games arrived that were monthly subscription, some were fine with it but most grumbled about it but still paid when the amounts were “reasonable”. Then P2W arrived in supposedly “F2P” games but in a small sense of what was needed to “win” at end game, people then were so happy to not have to pay a monthly sub or initial fee that they put up with the small amounts to play at end game if they stuck with a game long enough to reach end game.
Then finally this new model of P2W arrived, where the game was free but P2W items would a) get you to end game in a fraction of the time playing “free” would get you, and b) keep you at end game and without them you would not be able to really play that level. Also, the amounts charged in these types of games were pretty large when compared to what it would have cost at say £8.99 per month. Now, even though PoE has stash tabs etc, it’s not quite in this model of P2W just yet. This still afaik primarily dominates the FPS genre, but make no mistake, a lot of gaming companies want it to creep over to ARPG’s.
Now on the last type which you could call true modern P2W, I have yet to see an “overwhelming majority not caring”. Any time I read reviews on new games coming out (I follow most genres, not just ARPG’s) and they contain these types of cash shops, all I read are overwhelming complaints about “gouging”, Rip off’s, etc etc. Take games made by EA for example and their cash shops, they’re hardly popular. Sure tons of people play the games, but that’s due to weak wills and shallow minds, because all they seem to do is complain about the amounts they are paying. The game companies are clever, there’s nothing in their ToS that say you HAVE to pay for these items, and sure you COULD play for free if you want to take 50x longer to do things and “die” far more often than a P2W player, and I’m not even touching the PvP advantages etc.
So, I don’t get your perspective. I think the overwhelming majority do care, but it’s only certain genres of games where the players have enough discipline to not buy into those games. There’s a subtle difference between not caring, and not having the self will to refrain from participating. In Arpg’s a lot of players tend to play on PC, and PC players seem to be more able to say “no” than console players. In sports & fps games, the majority seem to be console now, and from my experience console players seem to lack the same will to say “no”, which companies predate on.