How you can (fairly) easily increase player retention

I saw the numbers and wondered what PoE 1 does differently. How do they keep the audience longer? Certainly it isn’t anything like build diversity. Obviously the game has a lot more to do as it suffers from long term bloat but …
The answer is they have the challenges every league. You guys should have those for every league (or season). It keeps people playing “just a little longer” in order to get the portal, pet, whatever it is.

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Really? You didn’t go for the obvious answer that they’e got a decade’s more content to play through each league?