I really don’t care that much about customising my characters. I’m pretty much ok with selecting a predefined looking class and then go straight into gameplay.
I’m also ok with the diversity of looks gear has during a character lifespan.
The main issue I believe could be changed is the addition of some challenging / unlockable cosmetics for the lategame (e.g. unlocking something after you kill some Harbingers in cycle 1.1). If done right, this could even incentivise people that enjoy unlocking a new cosmetic to then go buy something from the cosmetic shop.
I don’t say that because I’d like tons of more variety in how my endgame char looks… I say that because unfortunately my char uses a build-defining unique helm which is absolutely horrible. Please someone highlight it to me if I have missed any config, but I’d glady take a “remove helm” look option over this.